The complete brand guidelines for the annual motorcycle, hot rod, and classic car charity ride supporting veteran mental health through equine therapy.
Verification Checklist
The following 33 items require verification by the WRFV Committee before publication. Items marked with * throughout this document need to be confirmed.
How to Use This Checklist
- Review each item in the categories below
- Cross-reference with your official records and documentation
- Note any corrections needed and communicate to the design team
- Look for the * markers throughout the site to find these items in context
Statistics & Metrics
8 items| ID | Item to Verify |
|---|---|
| S1 | 81% program completion rate |
| S2 | 34+ veterans served/helped |
| S3 | $63,000+ total raised (4 years) |
| S4 | $18,000 fundraising goal for 2026 |
| S5 | 17.6 veteran suicides daily |
| S6 | 40-68% dropout rate in traditional PTSD therapy |
| S7 | 5 years running (Est. 2022) |
| S8 | 100% of rider donations go to program |
Event Details
6 items| ID | Item to Verify |
|---|---|
| E1 | Event Date: August 15, 2026 |
| E2 | Event Time: 8:30 AM - 2:00 PM |
| E3 | Location: Yacolt Community Church |
| E4 | Address: 34502 NE Amboy Rd, Yacolt, WA 98675 |
| E5 | Registration: $25 riders, $10 passengers |
| E6 | Walk-ins: $10 adult, $5 child |
Contact Information
4 items| ID | Item to Verify |
|---|---|
| C1 | Event Chair: Joe Schwartz |
| C2 | Phone: (360) 953-0289 |
| C3 | Email: [email protected] |
| C4 | Website: WRFV.ORG |
Organization Details
6 items| ID | Item to Verify |
|---|---|
| O1 | Organization: American Legion Tum Tum Post 168 |
| O2 | Tax Status: 501(c)(19) |
| O3 | EIN: 91-6031078 |
| O4 | American Legion Riders Chapter 168 |
| O5 | Beneficiary: Windhaven Veterans Program |
| O6 | Operated by: Lifeline Connections |
Program Details
5 items| ID | Item to Verify |
|---|---|
| P1 | Session length: 90 minutes weekly |
| P2 | Program duration: 8 consecutive weeks |
| P3 | Group size: 2-4 veterans per session |
| P4 | Cost to veterans: FREE |
| P5 | Includes licensed clinicians |
Media Coverage
4 items| ID | Item to Verify |
|---|---|
| M1 | The Reflector - Sep 5, 2023 |
| M2 | The Reflector - Apr 15, 2025 |
| M3 | ClarkCountyToday.com - Apr 22, 2025 |
| M4 | Lars Larson Radio - Aug 8, 2025 |
Important Note
All information on this site was compiled from provided documents and public sources. The WRFV Committee should verify all facts, figures, dates, and contact details before this brand identity system is finalized and distributed.
Event Patch
Every registered participant — whether riding a motorcycle, hot rod, or classic car — receives the official 5th Annual commemorative patch.
Patch Design
The circular commemorative patch features the iconic symbols of our event: a classic motorcycle, vintage hot rod, and horse representing our connection to the Windhaven Veterans Program. The American flag backdrop honors those who served.
Who Receives It
- Registered Riders — $25 registration
- Registered Passengers — $10 registration
- Walk-in Participants — $10 adult / $5 child
What's Included
- ✓ Commemorative 5th Annual Patch
- ✓ Fully escorted scenic route
- ✓ Opening ceremonies with guest speaker
- ✓ Live music, food & community
- ✓ 100% of your registration goes to veterans
American Legion Riders • Chapter 168 • Amboy, WA
Proudly organized by American Legion Tum Tum Post 168
Brand Story
The Challenge
Every day, 17.6 veterans die by suicide. More than 10 never sought help — not because they didn't need it, but because traditional treatment failed them. On average, 40% of veterans drop out of traditional PTSD treatment, with some rates hitting 68%.
The Transformation
In the mountains of Yacolt, Washington, the Windhaven Veterans Program offers a safe, effective alternative. By partnering with horses — animals that are naturally hyper-vigilant — veterans find a kindred spirit and learn real-time strategies to regulate their own stress. The result: an 81% program completion rate.
The Resolution
The Windhaven Ride for Veterans exists to fund this lifeline. Every rider who registers, every sponsor who steps up, every community member who shows up — they are the reason this program stays free and accessible. This isn't just a ride. It's a mission with a throttle.
Color Palette
Our color palette reflects the gritty authenticity of biker culture paired with the dignified heritage of military service.
#231F20RGB: 35/31/32
Dominant dark, outlines, heavy type
#192A4ARGB: 25/42/74
Patriotic anchor, formal backgrounds
#A11220RGB: 161/18/32
Action, urgency, CTAs
#AB9C6DRGB: 171/156/109
Heritage, patch fields, accents
#E8DEC6RGB: 232/222/198
Primary light background
#C0C0C0RGB: 192/192/192
Metallic accents, secondary UI
Approved Combinations
Sample Text
Accent Color
Hero sections, shirts, banners
Sample Text
Accent Color
Sponsor docs, stats bars
Sample Text
Accent Color
Flyers, body content, documents
Sample Text
Accent Color
Badges, callout boxes
Brand Mark Gallery
The WRFV logo system includes five approved variants for different applications. Each variant is optimized for specific use cases and sizes.
Design Large
Full brand mark with eagle, classic car, motorcycle, and complete typography. Best for hero sections, banners, and large format applications.
Design Medium
Simplified eagle shield with full color palette. Ideal for mid-size applications, signage, and merchandise.
Design Medium One Color
Single-color eagle shield in Legion Navy. Perfect for embroidery, screen printing, and single-color applications.
Wordmark Large
Full wordmark with tagline "Ride with Purpose. Honor with Action." Best for headers, email signatures, and formal communications.
Wordmark Small
Compact wordmark without tagline. Ideal for small spaces, social media profiles, and favicon applications.
Do
- Use approved color combinations only
- Maintain clear space equal to the "W" height
- Use on approved background colors
- Scale proportionally (lock aspect ratio)
- Use provided files—never recreate
Don't
- Stretch, skew, or distort the logo
- Change or substitute colors
- Add effects (shadows, outlines, gradients)
- Place on busy or conflicting backgrounds
- Rotate or crop the logo
Clear Space Rule
Always maintain minimum clear space around the logo equal to the cap height of the "W" in WINDHAVEN. This ensures the logo maintains visual impact and legibility in all applications.
Key Messages
Elevator Pitch
The Windhaven Ride for Veterans is a fully escorted motorcycle, hot rod, and classic car ride through the mountains of Yacolt, Washington — where your passion for the road funds life-saving equine therapy for veterans who need it most. Sponsors cover all event costs, so 100% of your registration goes directly to the Windhaven Veterans Program. Zero off the top. Five years running, 34 veterans helped, 81% program completion rate. This isn't just a ride. It's a mission with a throttle.
“Ride with Purpose. Honor with Action.”
Value Props by Audience
Riders
A meaningful ride
“Your ride funds a veteran's path back to life. Zero off the top.”
Sponsors
Authentic visibility with accountability
“Your name on a mission, not just a banner.”
Veterans
Effective support without reliving trauma
“You served. Now let us serve you.”
Community
To help without needing a bike
“Show up. That's how you change a life.”
Approved Proof Points
Use only these stats in communications:
- 34+ veterans helped
- $63K raised / 4 years
- $18K goal 2026
- 81% completion rate
- 17.6 veteran suicides daily
- 40% avg dropout (up to 68%)
- 100% transparency
Hashtag Strategy
Primary:
Secondary: